Carnism: The Psychology of Meat-Eating

Melanie Joy sheds light on the unconscious ideology underlying the defense of meat-eating as normal, natural, and necessary, in the face of contrary evidence.  Her talk helped me to understand why meat-based diet ideologies (e.g. paleo diet, low-carb diet) are so seductive and capable of luring intelligent people away from plant-based diets, in spite of the lack of a sound scientific basis for meat-based diets.